Bruce Sturgell

Founder @Chubstr

Portland, OR, US

Chubstr helps big and tall men find, create, and share their style with the world through informative articles, interviews, photo shoots featuring plus-size models, and exclusive shopping deals.Duties: • Create and implement marketing and content strategies across all online channels.• Produce compelling content through long-form articles, photo submissions, tips, resources, and reviews geared toward plus-size men.• Develop editorial strategy and manage team of writers.• Establish affiliate content strategy. • Negotiate increased affiliate commissions and sponsored partner opportunities.• Manage sales and partnership initiatives.• Produce events and photo shoots to tie in with on-site content and promotions.• Earned features in the New York Times, Refinery29, E, MSN, The Cut, Le Monde, The Sydney Morning Herald, and more.• Gained tens of thousands of organic followers on Instagram, Facebook, Twitter, Tumblr, and Snapchat.• Regularly achieve a 50% or higher open rate for weekly email newsletters.• Achieved an affiliate conversion rate of over 6% by building a focused, niche community and maintaining an active, content-focused blog.