Bryan Colbourn
Marketing Innovation, VP @First United Bank
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WORK HISTORY
Marketing Innovation, VP @First United Bank
Provides insight with Business Stakeholders and segment strategists to build and manage customer relationship focused programs and prospecting campaigns within current feasibility and constraints of MarTech stack.\\\\n• Serves as the technical expert on Salesforce Marketing Cloud and related applications (Journey Builder, Automation Studio, Interaction Studio, and Email Studio) providing advanced configurations throughout the platform, including: SQL, AMPScript, SSJS, data strategy, Admin capabilities, and automations.\\\\n• Owns the performance and evolution of MarTech stack and its ability to support business needs.\\\\n• Researches and expands marketing capabilities by building out MarTech stack including ongoing data integrations from Salesforce Financial Service cloud and interim data enrichment solutions.\\\\n• Partner with agencies for paid and owned digital channels: SEO, website optimization, SEM, etc.\\\\n• Is one of the key managers of agency relationships, project execution, and process improvement.\\\\n• Manages digital marketing budget and measure ROI directly with Director of Marketing in alignment with corporate goals.\\\\n• Is a leader in communication and connection across the marketing team and also across the enterprise, and acts as an SME.\\\\n• Directly supervise team supporting digital channels.\\\\n\\\\n
EDUCATION
Purdue University
Bachelor's Degree, Computer Graphics Technology
SKILLS
ABOUT BRYAN COLBOURN
FinTech marketing professional who innovates with marketing technology, empowers MarTech…
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