Lucas Brizotti

Pricing Manager @Cacau Show

Itapevi, BR

Built the RGM function and pricing governance from scratch, reporting directly to executive leadership and leading the agenda with the executive board- Responsible for implementing complex strategic pricing operations as an end-to-end process, including strategy development, price setting, process governance, and tool maintenance in alignment with business strategy- Led the strategic pricing portion of cross-functional, large-scale campaign processes, ensuring value-based pricing principles were applied- Delivered over R$550MM in incremental revenue through optimized pricing and promotional frameworks- Accountable for analyzing industry dynamics, market forces, and competitors’ pricing activities to evaluate implications- Translated customer needs and insights into actionable business levers- Implemented price elasticity, price dispersion, and profitability models, as well as portfolio optimization using Machine Learning algorithms and Power BI dashboards, to deliver easily consumable insights- Supported new product launch economics, business cases, and go-to-market pricing simulations- Drove change management initiatives across the broader business as the organization evolved toward a value-based pricing culture.Português- Estruturação da área de Pricing e RGM, reportando diretamente à alta liderança e conduzindo a agenda com o conselho de administração- Geração de +R$ 550MM em receita incremental via frameworks de precificação e promoções otimizadas- Responsável por analisar dinâmicas de mercado, concorrência e oportunidades de captura de valor, traduzindo multiplas análises em alavancas para maximizar top e botton line- Implementação de modelos de elasticidade de preços, dispersão entre canais ou regiões, lucratividade e otimização de portfólio com uso de Machine Learning e dashboards em Power BI- Definição de modelos de monetização para lançamentos de produtos e modelagem financeira para estratégias de go-to-market.

Universidade de São Paulo

Marketing

ISE Business School

Executive Education Program, Business

Universidade Paulista

Bacharelado em Engenharia