Britni Leister
Marketing Manager @Elevance Health
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WORK HISTORY
Marketing Manager @Elevance Health
Exceeding expectations as lead strategic planner supporting key product initiatives and revenue across five lines of business- Define journey, build touches, and deploy multi-channel, multi-touch campaigns with performance evaluation at every step. Most recent campaign yielded an over benchmark 8.5% lead rate and 300% ROI- Utilized market intelligence and competitor analysis to refine marketing strategies,and value propositions ensuring alignment with audience demands- Create compelling content and collateral supporting B2B conversations. In 2024, this support resulted in $2.1M medical opportunity gain- Communicate with RVP-level leaders regularly, including presentations on strategy and performance, feedback gathering and collaboration.
EDUCATION
Ball State University
Bachelor of Science (B.S.)
SKILLS
ABOUT BRITNI LEISTER
Results-driven marketing leader with +12 years of experience in strategic planning…
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