James Mastro

Director of Enterprise Content Marketing @Elevance Health

Chicago, IL, US
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2019 — Present

Director of Enterprise Content Marketing @Elevance Health

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Chicago, IL, US

Content lead for producing enterprise content marketing across paid and owned. Developed the enterprise content strategy and messaging for Elevance Health, Carelon, and the health plans. Created the content playbook, guidelines, and the enterprise editorial calendar. Content lead for creating integrated campaigns, developing social-first content, and video producer for the website, annual report and investor day conference. Strategic consultant across all lines of businesses within the organization for content strategy, messaging and content marketing best practices.

EDUCATION

1998 — 2002

DePaul University

Bachelor of Science, Human-Computer Interaction, Experimental Psychology

SKILLS

Creative DirectionQuarkxpressCopywritingWeb DesignAdobe Creative SuiteCreative DevelopmentProductionCustomer ServiceSEOContent ManagementMobile MarketingMarketing CommunicationsFacebookDreamweaverIllustratorOnline AdvertisingCmsHtmlMicrosoft OfficeEmail MarketingNewslettersSocial NetworkingSocial Media MarketingDigital MarketingPublishingGoogle AnalyticsPhotoshopEditorialInformation ArchitectureIndesignOnline MarketingContent DevelopmentDigital StrategyMarketingWeb AnalyticsIntegrated MarketingNew MediaUser ExperienceContent StrategyMarketing Strategy

ABOUT JAMES MASTRO

Brand content professional with experience on the publisher, agency and client-side…

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