James Mastro
Director of Enterprise Content Marketing @Elevance Health
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WORK HISTORY
Director of Enterprise Content Marketing @Elevance Health
Chicago, IL, US
Content lead for producing enterprise content marketing across paid and owned. Developed the enterprise content strategy and messaging for Elevance Health, Carelon, and the health plans. Created the content playbook, guidelines, and the enterprise editorial calendar. Content lead for creating integrated campaigns, developing social-first content, and video producer for the website, annual report and investor day conference. Strategic consultant across all lines of businesses within the organization for content strategy, messaging and content marketing best practices.
EDUCATION
DePaul University
Bachelor of Science, Human-Computer Interaction, Experimental Psychology
SKILLS
ABOUT JAMES MASTRO
Brand content professional with experience on the publisher, agency and client-side…
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