Helaine Krysik
Senior Communications Manager @Elevance Health
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WORK HISTORY
Senior Communications Manager @Elevance Health
Chicago, IL, US
Lead strategic development of health-focused content that supports product marketing, client acquisition, and brand storytelling.• Partner with executive leadership and SMEs to produce high-visibility assets, including blog content, thought leadership, brand journalism, white papers, webinars, and policy briefs.• Implement SEO optimization strategies and data tracking processes, ranking content in the top 10 for targeted keywords—driving increased website traffic and generating qualified business leads.• Collaborate across product, sales, and marketing teams to align content efforts with growth goals and user engagement metrics.• Manage freelance and in-house writers to ensure timely delivery of brand-aligned content.• Tools: Adobe Workfront, Salesforce, Microsoft Teams, WordPress, Google Analytics, ChatGPT & AI.
EDUCATION
Columbia College Chicago
Bachelor of Arts (B.A.)
SKILLS
ABOUT HELAINE KRYSIK
Enterprise communications leader specializing in go-to-market messaging, content…
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