Brigitte Roy
Senior Director, Digital Services @Desjardins
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WORK HISTORY
Senior Director, Digital Services @Desjardins
Senior executive leading the strategy, modernization, and performance of digital services, accountable for mobile and online platforms, digital experience governance, and transversal digital capabilities.Drive customer engagement, loyalty, and business growth by transforming digital interactions into high‑value experiences through data‑driven decision‑making, personalized digital services, and platform modernization.Scope & impact:• Own the digital services vision, roadmap, and performance framework (KPIs, adoption, value realization)• Lead mobile and online platforms (incl. AccèsD) as business owner of core digital assets• Drive experience consistency, accessibility, and design governance at enterprise scale• Enable personalized, proactive digital advice to increase engagement and retention• Deliver transversal capabilities (digital identity, authentication, open banking)• Convert digital engagement into measurable business outcomes and growth
EDUCATION
Concordia University
Executive MBA, Organizational Leadership
McGill University
Bachelor of Commerce, Marketing and International Business
ABOUT BRIGITTE ROY
Strategic Go-to-Market (GTM) ExecutiveWith 25 years of experience, I’ve built and led diverse teams across established, emerging, and high-growth markets for scale-ups and large public companies. My expertise spans marketing, product, and revenue operations, particularly within SaaS and service-based technology organizations.I’m a strategic leader who thrives in fast-paced, dynamic environments where agility and decisive action are key. I excel at breaking down silos, fostering collaboration, and creating integrated operating plans that deliver stability and drive profitable, efficient growth.Proven Leadership in GTM Execution:I’m passionate about tackling big, complex challenges and transforming them into opportunities for growth. I have a track record of developing and executing go-to-market strategies that deliver measurable business results. Whether it’s positioning products for success, rearchitecting sales models, or turning marketing into a growth engine, my leadership has consistently driven revenue and operational excellence.Scaling B2B SaaS Businesses:Scaling B2B SaaS companies is where I thrive. Throughout my career, I’ve worked alongside visionary entrepreneurs and executive teams, contributing to hypergrowth and enhancing client experiences. My success in this space stems from strategic planning, market expertise, competitive positioning, and a relentless focus on execution.Driving Business Transformation and Profitability:I have a passion for leading businesses through significant transformations, especially in fast-changing market environments. From addressing complex challenges to integrating products into cohesive solutions, I’ve guided organizations to adapt, grow, and thrive. These experiences have shaped my ability to navigate and lead through change, delivering lasting impact and value.Industry Sectors: SaaS, IoT, Telecommunications, Cloud services, Digital marketing & advertising, Consulting.Areas of Expertise: Strategic Market Positioning & Sales Growth Executive Leadership & Organizational Development Product Innovation & Market Penetration Brand Strategy & Executive-Level Storytelling Resource Allocation & Financial Stewardship Customer-Centric Strategy & Market Insight Operational Excellence & System Optimization Revenue Optimization & Strategic Business Development Client Lifecycle Management & Strategic Marketing Programs Performance Analytics & Executive-Level KPI Management
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