Bridget Rissmann Johnson

Account Director @Weber Shandwick

Dallas, TX, US

Manage 11 accounts for a global agency by leading complex projects and highly influential programs, resulting in client retention and satisfaction• Spearhead strategy research, development and execution with teams, vendors and clients across the nation through detailed analysis and creative collaboration to drive meaningful impact• Oversee development of 15+ team members through career-growth initiatives to enhance employee skills, productivity, and retention, which led to multiple direct reports\' promotions• Client history: Verizon Value (CSR), Bloomberg Philanthropies’ Greenwood Initiative, Ancestry, Pernod Ricard, Staples, USAA, McDonald’s, and moreExamples Work: Visible Wireless – LGBTQ+ and Job-Support Nonprofits • Developed creative and detailed strategy executed in Pride Month to raise awareness of nonprofit that supports LGBTQ+ elders and intergenerational understanding.• Led partnership with job-support nonprofit to raise awareness of program that covers cellphone bills for those without a job.Examples of Work: Bloomberg Philanthropies – Building Interest in Black Wealth Data • Designed first site-demo strategy to garner interest of the Black Wealth Data Center and its resources to provide disaggregated data by race for policymakers, journalists, etc.Examples of Work: Ancestry – Raising Awareness of Juneteenth, Freedman’s Bureau• Mobilized in-depth campaign on docu-style film reuniting ancestors of man born into slavery. • Secured and executed client’s largest news story – multi-part interview on Good Morning America with reunited ancestors of freed slave. Campaign was seen nearly 1.8 billion times. • Built award-winning results, including PR Week Awards’ Best in Multicultural Marketing, and managed team of 5 in month-long implementation strategy.

University of St. Thomas

Bachelor of Arts (B.A.), Communications/Journalism

University of St. Thomas

Master of Business Administration (MBA)