Brian Garofalow
Chief Executive Officer at Skullcandy
- Role
- Chief Executive Officer at Skullcandy Inc.
- Location
- Park City, UT, US
- LinkedIn followers
- 500 followers
About Brian Garofalow
I am a transformational leader and results-driven consumer goods professional with 20+ years experience in CPG, action sports, fashion, and surrounding lifestyle industries. I am a brand building expert with strategic and tactical understanding from complex modeling to transactional execution.I have a history of success in developing and realizing vision, implementing organizational efficiency, and building teams capable of managing sustained growth for consumer goods brands. I have broad domain knowledge of all functions of business, with senior-level experience in building long-term plans for start-up to large organizations. My brand building experience spans multiple consumer goods channels across consumer electronics, apparel, footwear, accessories, sporting goods, and branded content. I am passionate about bringing exciting projects to life and creating profitable brands.Specialties: Youth Marketing, Consumer Electronics, Apparel, Footwear, Sporting Goods, Contract Negotiation, User Acquisition, Advertising, Media Buying, Fiscal Planning, Budget Analysis, Market Research, Content Production and Distribution, ecommerce, sales funnel optimization, SEO, SEM, email, affiliates, remarketing, retargeting, social media, app development, UX, UI
Experience
Chief Executive Officer
Jan 2023 — Present · Park City, UT, US
Education
Chapman University
Bachelor of Science (BS), Business Administration, Marketing Emphasis
1995 — 1999
Skills
- Sporting Goods
- Leadership
- Trend Analysis
- Footwear
- Retail
- Strategy
- Trend
- Youth Marketing
- Sales
- Sponsorship
- Budgets
- Brand Development
- Market Research
- Apparel
- Marketing Communications
- Social Media
- Sports Marketing
- Product Marketing
- Media Planning
- Merchandising
- Social Networking
- Brand Awareness
- Product Development
- Snowboarding
- Management
- Fashion
- Fiscal Policy
- Social Media Marketing
- Contract Negotiation
- Creative Direction
- Marketing Management
- Email Marketing
- Action Sports
- Trade Shows
- Online Marketing
- Marketing
- Integrated Marketing
- Public Relations
- Brand Management
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