Brenda Booth

Senior Product Manager Vendor Marketing Programs @Cardinal Health

US

Marketing Strategy & Program Development\\\\n• Work cross-functionally to ensure strategic alignment across business units to achieve organizational goals\\\\n• Regularly conduct a gap analysis to understand unmet needs amongst supplier base.\\\\n• Review and restructure program offerings to ensure alignment to category strategies and market trends\\\\n• Create, manage and execute annual budget for department\\\\n\\\\nProduct Development\\\\n• Create new products and services beyond current standard print and digital marketing offerings.\\\\n• Influence functional area leaders to gain support for delivering new services.\\\\n• Work with sourcing, category management, and marketing to price new services.\\\\n• Grow revenue and margin by partnering with category management, sourcing, marketing, and other areas as needed to identify new business opportunities.\\\\n• Partner-in sales of programs to manufacturers with sourcing category leads\\\\n• Lead custom marketing packages build with marketing partners for top manufacturers\\\\n• Track sales to budget monthly and report on pipeline opportunities to finance partners.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

St. Catherine University

Masters of Business Administration, Integrated Marketing Communication, 4.0

University of Minnesota Duluth

BBA, Marketing