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Brandon van Dyck
Strategy Director @GTB
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WORK HISTORY
Strategy Director @GTB
Dallas-Fort Worth, TX, US
EDUCATION
University of California, Davis
BA
SKILLS
ABOUT BRANDON VAN DYCK
With more than 15 years of marketing and advertising experience with global lifestyle brands and professional sports, my career’s greatest joy has been helping brands more impactfully connect with and retain consumers. My extensive experience in consumer advertising, sponsorships, brand strategy and design, digital content creation, and retail promotions has helped me achieve revenue goals and launch brands to the next level. In addition to managing multi million dollar marketing budgets, I have lead sponsorship strategy and experiential brand activation within Sports/Entertainment, Music, Skate/BMX, and at MLB, NBA, NASCAR, Indy500, PBR, NY Fashion Week, Coachella and SxSW, where I led a breakthrough digital content collaboration with Amazon.com to drive site-side sales over 200% YOY. Outside of work I enjoy crafting my Texas barbecue technique, aged bourbon, and spending time with my wife, son and our two dogs. Specialties: digital marketing, brand marketing, ecommerce strategy, strategic planning, media strategy, digital media, P&L responsibility, revenue growth, marketing operations, performance optimization, creative direction, brand development, marketing, content strategy, creative services, content marketing, video production, sponsorship, brand activation, event marketing, team building, budgeting & finance, organizational leadership, agency management, paid media, SEO, social media, social media strategy, email marketing, management, executive leadership.
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