Brandon Gaddis

About Brandon Gaddis

Consumer expert and formulator - Over the past 15 years, I\'ve built a holistic skill-set to delight consumers and create value for all respective parties. My experiences span upstream to downstream, from disruptive to sustaining innovations.I have formulated the best performing laundry detergents in multiple global regions, including Tide in the US, Ariel in Europe, and both in Latin American and Asia.I have become an expert on consumer habits and behaviors related to laundry and other household cleaning products. I have spent a lot of time talking with Wellness consumers and understanding how to meet their functional, emotional, and social Jobs To Be Done. During this time, I led R&D for the 9 Elements brand, which seeks to provide a choice for Wellness consumers to meet their unique needs.I have become an expert on the washing machine and dryer landscape and how consumers use these appliances to do their laundry. Laundry is still a chore, but we\'re making progress. I love that I can help make the chore a little easier and results more delightful.

Experience

1. R & d Director - Na Fabric Care Appliance Partnernships

   Procter & Gamble

   Mar 2025 — Present · US

Education

• University of Indianapolis

  Bachelor of Science (BS), Chemistry and Biology

  1999 — 2003

• Purdue University

  Doctor of Philosophy (PhD), Chemistry

  2003 — 2008

Skills

• Rapid Prototyping
• Organic Chemistry
• Test Methodologies
• Formulation Chemistry
• Building New Innovation Capabilities
• Digital Printing
• R&D
• Product Innovation
• Product Development
• Management
• Disruptive Market Innovation
• Connect and Develop
• Business Strategy
• Chemical Biology
• Ip Strategy Development
• Analytical Chemistry
• Consumer Products
• Creative Problem Solving
• Managing Technical Personnel
• Chemistry
• Rheology