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Associate Director - Marketing and Brand @Baker Botts
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WORK HISTORY
Associate Director - Marketing and Brand @Baker Botts
Dallas, TX, US
In-house creative communications professional for international AmLaw 100 firm completing more than 400 projects per year by collaborating with business development, communications, recruiting and professional development departments across all levels, offices, and practices. Other duties include providing weekly project updates and monthly reporting to senior management, managing the planning and implementation of new platforms, and the upkeep of various technologies.Manage a junior designer as a direct reportLead and train global team on Sitecore (website), Vuture (email marketing), PitchPerfect (pitch creation) platformsResponsible for working with IT and CRM departments to build, implement and manage the firm’s email marketing platform, as well as leading the launch and firm-wide trainingDesign new web features, ex. upgraded search capabilities, using UX, wire-framing and field mappingResponsible for hiring and directing videographers and editors to create business development and marketing videosRecord and edit video interviews and podcasts to establish lawyers as subject matter experts, as well as managing the firm’s YouTube, Podbean, iTunes, Stitcher, GooglePlay and Spotify accounts Rebrand the entire marketing collateral portfolio including all print and digital pieces
EDUCATION
Southern Methodist University
Graduate Marketing Certificate, Marketing
Austin Community College
Continuing Education, Web Development
Texas State University
BFA, Communication Design
SKILLS
ABOUT BONNELLE MARTIN
Marketing and communications professional with a strong focus on communication…
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