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Bogdan Kapranov
Unit Lead @Mts Group
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WORK HISTORY
Unit Lead @Mts Group
Define and execute product strategy and team structure. Responsible for driving growth in active user share and incremental revenue from telecom services and fintech products across mobile and web platforms. Lead four cross-functional product teams (50+ people). • Tripled incremental revenue from the My MTS channel over 3 years. • Launched the fintech section “Money”, driving a 60% YoY growth in card issuance. Over bank cards issued. Channel share in card distribution increased from 10% to 40%. • Implemented hyper-personalization in fintech scenarios: the share of active users in payments, transfers, QR payments, and auto-pay grew to 30% of 28M MAU within a year. • Relaunched the tariff lineup, simplified UX across the app and website, and optimized conversion flow — boosting product tNPS by 10 points YoY. • Delivered two major tech transformations: unified storefronts for iOS, Android, and Web on a single backend; migrated 50% of screens to Flutter, cutting time-to-market for major releases by 3×.
EDUCATION
Moscow Financial-Industrial University "Synergy"
Project Manajment
SKILLS
ABOUT BOGDAN KAPRANOV
Experienced Product owner
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