Bobby Demuro

About Bobby Demuro

I have more than a decade of experience in digital media, copywriting, journalism, and online publishing including my current management role at one of the most famous entertainment news websites in the world. As the Senior Editor at PerezHilton.com, I’m responsible for writing and editing thousands of words daily, conscientiously fact-checking stories, and crafting attention-grabbing headlines and angles to hook readers and drive engagement. I also organize our story budget, oversee the daily publishing schedule, track audience behavior via analytics, brainstorm long-term growth strategies, and produce social media content.In addition, I lead a team of writers and ensure they adhere to style guide standards while holding them to stringent deadlines. That responsibility includes either accepting or rejecting their pitches, brainstorming their story angles, assigning them work, editing their written content, and maintaining their morale through hectic and unpredictable days.I multitask all day, make split-second decisions on coverage strategies, and exercise good judgment to produce compelling, persuasive, and time-sensitive work. My days move at a very fast pace to deliver breaking news to readers in a highly competitive space. I’ve been doing all that in a remote work environment for six years.SPECIALTIES: Copywriting, editing, content strategy, attention to detail, accuracy, proofreading, tone, voice, branding, creativity, creative writing, ghostwriting, storytelling, strategic thinking, formatting, line editing, journalism, breaking news coverage, 24-hour news cycle, viral news, trends, trending topics, interviews, tracking reader behavior, social media campaigns.HARD SKILLS: Microsoft Office Suite (Word, Excel, PowerPoint, etc.), WordPress, HTML, Google Analytics, Google Suite, Apple Suite, Adobe Photoshop, search engine optimization (SEO), keywords, DSLR cameras, social media (X/Twitter, Instagram, Facebook, TikTok, YouTube, HootSuite, Snapchat), content management systems (CMS), artificial intelligence (ChatGPT), email marketing (Mailchimp), Figma, CSS, Canva, Wix, Zoom, Discord, Stripe, Slack, AdSense.SOFT SKILLS: Leadership, maintaining staff morale, multitasking, remote work, completing work under tight deadlines, problem solving, research, quick decision making, pitching ideas, giving feedback and criticism, receiving feedback and criticism, positive attitude, adaptability, flexibility, teamwork, collaboration, communication, interpersonal skills, project management, employee management, leadership, autonomy, self-discipline.

Experience

1. Deputy Editor, Chemical Watch News & Insight

   Enhesa

   Dec 2025 — Present · Los Angeles, CA, US

   Promoted to deputy editor at the end of 2025. Maintained responsibilities reporting on chemical regulatory policy and chemical industry news related to state governments, PFAS regulations, California\'s Prop 65, departmental rulemakings, trade group and NGO advocacy, and more. Added various editing and oversight responsibilities as deputy editor.

Education

• University of Memphis

  Master of Arts - MA, Journalism

• Davidson College

  Bachelor of Arts, Religion

• The University of North Carolina at Chapel Hill

  Master of Public Health, Epidemiology

Skills

• Bilingualism
• Social Media
• Marketing
• Social Networking
• Broadcast
• Social Media Marketing
• Public Speaking
• On-Air Announcing
• Storytelling
• Nonprofits
• Digital Media
• Television
• Tv News Production
• Training
• Radio
• On-Air Reporting
• On-Air Hosting
• Broadcasting
• Facebook
• Screenwriting
• Editing
• Blogging
• Public Relations
• Media Relations
• On-Air Experience
• Final Cut Pro
• Copywriting
• Communication Skills