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Bob Reeves

Executive Vice President and Associate Publisher, Shelby Publishing @The Shelby Report

Corona, CA, US
EMAILS
[email protected]
MOBILE NUMBERS
+15•••••••30

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WORK HISTORY

Dec 2023 — Present

Executive Vice President and Associate Publisher, Shelby Publishing @The Shelby Report

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As Associate Publisher, I will be actively involved in providing and suggesting new content for the publication. Acquire new content, titles, and authors or partners. Write and negotiate contracts. Create overall strategic growth plan.

EDUCATION

N/A

California State University, Northridge

Biology, General

N/A

California State University, Northridge

Pre Med, Dental

N/A

University of Southern California

Certificate in Food Industry Management

N/A

USC Marshall School of Buisness

Food Industry Executive Program Certificate 2013-2013, Business Marketing

1974 — 1975

USC Food Industry Management, USC Marshall School of Business

AA, Business

SKILLS

National AccountsManagementPrivate LabelShopper MarketingPublishingMarket PlanningRetailCompetitive AnalysisGroceryP&LSalesWholesaleProduct MarketingSales PresentationsMerchandisingCategorizationTrade MarketingConsumer ProductsDistributorsBrand DevelopmentProfitP&L ManagementIriForecastingAdvertisingBrand ManagementCross-Functional Team LeadershipFood & BeverageSales OperationsPricing StrategyKey Account DevelopmentIncome StatementFmcgCustomer InsightPricingKey Account ManagementNew Business DevelopmentFoodNielsen

ABOUT BOB REEVES

RE: Editorial : My first article I wrote for The Shelby Report was about my mentor Buzz Bradshaw.

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