Bob Reeves
Executive Vice President and Associate Publisher at SHELBY PUBLISHING CO., INC.
- Role
- Executive Vice President and Associate Publisher, Shelby Publishing at The Shelby Report
- Location
- Corona, CA, US
- LinkedIn followers
- 500 followers
About Bob Reeves
RE: Editorial : My first article I wrote for The Shelby Report was about my mentor Buzz Bradshaw.
Experience
Executive Vice President and Associate Publisher, Shelby Publishing
Dec 2023 — Present
As Associate Publisher, I will be actively involved in providing and suggesting new content for the publication. Acquire new content, titles, and authors or partners. Write and negotiate contracts. Create overall strategic growth plan.
Education
California State University, Northridge
Biology, General
California State University, Northridge
Pre Med, Dental
University of Southern California
Certificate in Food Industry Management
USC Marshall School of Buisness
Food Industry Executive Program Certificate 2013-2013, Business Marketing
USC Food Industry Management, USC Marshall School of Business
AA, Business
1974 — 1975
Skills
- National Accounts
- Management
- Private Label
- Shopper Marketing
- Publishing
- Market Planning
- Retail
- Competitive Analysis
- Grocery
- P&L
- Sales
- Wholesale
- Product Marketing
- Sales Presentations
- Merchandising
- Categorization
- Trade Marketing
- Consumer Products
- Distributors
- Brand Development
- Profit
- P&L Management
- Iri
- Forecasting
- Advertising
- Brand Management
- Cross-Functional Team Leadership
- Food & Beverage
- Sales Operations
- Pricing Strategy
- Key Account Development
- Income Statement
- Fmcg
- Customer Insight
- Pricing
- Key Account Management
- New Business Development
- Food
- Nielsen
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