Bob Kercher
CPG Sales Leader | Category Growth Driver | Alcoholic Beverage Expert
- Role
- Division Director - Pacific Division at The Boston Beer Company
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Bob Kercher
Forward-thinking manager using a transformative leadership style to leverage partnerships and champion an inclusive work environment producing strategic sales solutions and value-added resultsLeading the sales function for the Pacific Division. Making strategic decisions to provide organizational direction and competitive advantage to drive business at retail
Experience
Division Director - Pacific Division
Oct 2024 — Present
Responsible for driving BBC’s sales volume and market goals for Alaska, Arizona, California, Hawaii, Idaho, Nevada, New Mexico, Oregon, and Washington• Division consists of 4 Geographic Regions which manage relationships with large wholesaler partners and key retailers, and Off Premise National Account team covering Grocery and Convenience • Creating and executing a multi-market strategy for all brand platforms by state • Accountable for analyzing competitive, consumer, market, and industry trends to provide a vision for multi-year market planning• Deliver the annual plans by market while managing resources to budget
Education
University of Maryland
Bachelor's degree
Michigan State University - Eli Broad College of Business
Executive MBA, Integrated Management
2019 — 2021
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