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Betsy Leader
Digital Sales Manager @CUMULUS MEDIA
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WORK HISTORY
Digital Sales Manager @CUMULUS MEDIA
Tucson, AZ, US
As a Digital Sales Manager at CUMULUS MEDIA, I spearhead a high-performing team dedicated to driving revenue growth through innovative digital sales strategies. In this capacity, I focus on leveraging market insights and emerging trends to craft tailored solutions that not only meet but anticipate the evolving needs of our clients.Notably, Tucson achieved an outstanding 142% over budget in 2025, a testament to our effective strategies and execution.My role involves extensive collaboration with clients and advertising agencies, where I engage in thoughtful discussions to understand their unique marketing objectives. By taking a consultative approach, I am able to customize strategies that align perfectly with their goals, thus fostering strong partnerships built on trust and mutual success. I implemented rigorous performance metrics to track progress and optimize campaign effectiveness, ensuring that our clients saw tangible results and a strong return on investment. Additionally, I championed the integration of cutting-edge digital tools and platforms, providing our team with the resources needed to enhance client engagement and streamline processes. My focus on continuous improvement not only boosted team morale but also cultivated an environment that encouraged innovation and creativity.Through these efforts, I play a crucial role in positioning CUMULUS MEDIA as a leader in the digital advertising space, paving the way for sustainable growth and long-term success for both our clients and the organization.
EDUCATION
University of Arizona
Bachelor of Arts - BA, Radio, Television, and Digital Communication
ABOUT BETSY LEADER
As the Digital Sales Manager at CUMULUS MEDIA, I lead a high-performing team of broadcast and digital sales professionals dedicated to driving strategic growth and consistently exceeding revenue targets through innovative digital marketing solutions. I am proud to share that we finished the year 142% ahead of budget, demonstrating our commitment to excellence and results-driven performance.My expertise lies in developing and implementing robust sales strategies that align with digital revenue objectives, ensuring sustained performance and measurable success.In my role, I collaborate closely with account executives and clients, engaging in pivotal meetings to secure high-value digital advertising contracts. My diverse portfolio encompasses relationships with both local businesses and advertising agencies, where I prioritize delivering customized digital and broadcast solutions tailored to their unique marketing goals and business objectives.As a subject-matter expert in Cumulus’ digital marketing platforms—including audio, podcasts, programmatic advertising, social media marketing, and search engine optimization—I guarantee optimal campaign execution and a strong return on investment (ROI) for our clients. My academic background includes a BA in Radio & Television from the University of Arizona, which has equipped me with a solid foundation in media, communication, and audience engagement.I am passionate about leveraging data-driven methodologies to craft impactful marketing strategies that empower our clients to succeed in an ever-evolving digital landscape. My commitment to continuous improvement, strategic thinking, and leadership excellence defines my approach to digital sales management.
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