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Senior Product Manager, Marketing Technology @Dollar General
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WORK HISTORY
Senior Product Manager, Marketing Technology @Dollar General
Led enterprise-scale marketing technology, personalization, and analytics initiatives across web and mobile for a Fortune 500 retailer.Directed the migration to Adobe AEM as a Cloud Service (33K+ pages, 35K+ assets, 130+ integrations), simplifying templates and components while establishing CI/CD, auto-rollback, and operational governance with consistently low defect rates.Owned centralized personalization strategy using Adobe Target, decoupling delivery from engineering and enabling localized pricing, inventory, and offer experiences across channels, including first-ever app-based Target campaigns.Led the greenfield implementation of Adobe Experience Platform (AEP), including full migration from a legacy CDP, establishing a scalable, enterprise customer data foundation supporting personalization, analytics, and activation.Unified analytics across Adobe Analytics and Customer Journey Analytics to improve visibility into customer behavior, performance drivers, and optimization opportunities.Supported measurable improvements in engagement and conversion, including reduced bounce rates, increased time on site, improved conversion insight, and a 128% increase in order volume.Enabled visibility into approximately $350K/month in sponsored ad revenue and supported scalable operational processes for hypercare and defect triage.
EDUCATION
Community College of Baltimore County
English Language and Literature, General
Carver Center for Arts and Techology
Highschool Diploman, Literary Arts
SKILLS
ABOUT BETH LEVI
I’m a senior product and marketing technology leader specializing in enterprise-scale digital transformation, personalization, and analytics. I lead complex, cross-functional initiatives that connect customer experience, marketing strategy, and platform modernization to measurable business outcomes.At Dollar General, I’ve led major marketing engineering and personalization initiatives across web and mobile, including an enterprise Adobe AEM as a Cloud Service migration (33K+ pages, 35K+ assets, 130+ integrations), centralized personalization delivery via Adobe Target, and unified analytics across Adobe Analytics and Customer Journey Analytics. I also led the greenfield implementation of Adobe Experience Platform (AEP), including full migration from a legacy CDP, establishing a unified customer data foundation supporting personalization, analytics, and activation.These efforts supported measurable improvements in performance, including reduced bounce rates, increased time on site, significant improvements in conversion insight, and a 128% increase in order volume, while maintaining consistently low production defect rates.I operate at the intersection of strategy and execution, translating business goals into scalable platforms, operating models, and governance that enable teams to move faster without sacrificing quality. I’m focused on senior product and Martech leadership roles where I can continue driving personalization, platform modernization, and growth at enterprise scale.
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