Brandon Johnson

About Brandon Johnson

As a hospitality commercial leader, I operate at the intersection of sales, marketing, revenue strategy, and operations, with experience in property leadership, hospitality technology, and business ownership. Throughout my career, I’ve built a reputation for creative thinking, disciplined execution, and challenging conventional wisdom in the search for unconventional outcomes. Hospitality is the business of human connection. When we put our teams, our partners, and our guests at the heart of our strategies, extraordinary results can follow. I’m driven by real relationships, big ideas, and the belief that growth can be both innovative and sustainable. I’ve led teams through challenging times, taken calculated risks, and helped organizations turn demand into consistent performance while protecting culture, trust, and brand integrity along the way.As a leader, I care deeply about creating environments where people feel empowered to think differently, collaborate openly, and bring their best ideas forward. I believe innovation happens when strategy is clear, expectations are aligned, and teams have the right balance of autonomy to execute. Today, I’m most energized by roles where creativity and strategy meet execution and where commercial performance, people development, and long-term value creation are equally important.

Experience

1. Director of Sales

   Great Wolf Lodge

   Aug 2024 — Present · Williamsburg, VA, US

Education

• Old Dominion University

  Marketing

  2007 — 2009

• Cornell University

  Certificate, Hotel Real Estate Investments and Asset Management

  2020

• The Travel Institute

  CTA, LS, DS

  2011