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Björn Lattemann

Director Customer Marketing (Tm, Catman, Catdev, Nrm, Shopper Insights) @Arla Foods

Hamburg, DE
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Feb 2020 — Present

Director Customer Marketing (Tm, Catman, Catdev, Nrm, Shopper Insights) @Arla Foods

Dusseldorf, DE

Lead of Customer Marketing Department including the following sub-departments:1. Category Management 2. Category Development 3. Shopper Insights4. Net Revenue Management 5. Trade Marketing 6. Field Force Teamlead of 17 FTE, with Field Force >50 FTE incl. several direct reports (Teamleaders of subdepartments)

EDUCATION

2001 — 2007

Technische Universität Dortmund

Master of Business Administration - MBA

ABOUT BJÖRN LATTEMANN

Experienced FMCG professional with > 17 years leadership experience in various functions and across mutliple categories. Build broad expertise in the following functions across the demand organisation: 1. Customer Marketing with lead of the business planning process and synchronising between sales and marketing 2. Brand Management incl. innovation management 3. Category Management in various channels (grocery, discount, convenience, ecommerce) 4. Trade/Shopper Marketing incl. activation planning on top A-Brands in confectionery, beauty care and dairy in local and EU roles 5. Business (Category-) development with developing multiple (new) business opportunities in existing and new channels 6. Shopper Insights incl. multiple researches 7. NRM - deriving opportunities for profitable growth 8. Field Force direction setting and further development People leadership experience with teams > 50 people and continous high team engagement (Barometer constantly >90%). All experiences build in different categories such as confectionery, dairy, beauty care and beverages and in local as well as european roles.

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