Bill Pavilonis

Managing Director- Northeast @M Force, Inc

Cleveland/Akron, OH, US

Responsible for the successful leadership and management of M Force business in the Northeast Region of the United States. Managing Director oversees business development in the region and serves as account leader for major client initiatives. Founded in 2001, M Force is a marketing and business development consultancy, based in Chicago. M Force helps clients develop new or existing products, brands and channels for manufacturers and distributors/dealers of branded durable goods products. Key services include market and business assessments, forecasting, competitive intelligence, product portfolio management, brand positioning, distribution/key account analysis, user experience research, path to purchase research, ideation, concept development, new product planning, go-to-market strategy, launch planning & development, concept screening & validation, strategic & annual marketing plan development, and metrics development & tracking. M Force has worked with the following companies/brand: Kohler, Sterling Plumbing, Sherwin-Williams, Purdy, HGTV Home, Krylon, White Lightning, ACCO Brands, Swingline, GBC, Wilson Jones, United Stationers, Broan-NuTone, Generac, ODL, John Deere, James Hardie, Michelin, Triton Trailers, Johnson Health Tech, Ecolab, Anthem Insurance, Lamplight, TIKI, Amway, West Bend, Grohe, Valmont, Thos. Somerville Co, and Andersen Windows.

University of Illinois Chicago

Bachelor of Science

City Colleges of Chicago-Richard J Daley College

Associate's degree

Roosevelt University

MBA