Bianca Brooks
Director, New Initiatives and Franchise at Funko
- Role
- Director, New Initiatives and Franchise at Funko
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Bianca Brooks
Hey there! I\'m a passionate brand marketer who absolutely loves all things consumer products and pop culture. With a solid background in brand and franchise management, I\'ve honed my skills in new product and retail launches, brand + strategic partnerships, publicity, talent relations, new business development, and project management. I thrive on dissecting complex issues and exploring new areas of business with enthusiasm. Throughout my career, I\'ve had the incredible opportunity to work with some of the biggest names in the industry, including Disney, Los Angeles Clippers, Los Angeles Rams, and Funko. One of the things I take pride in is building strong relationships across the entertainment and consumer products landscape. In my roles, I\'ve had the chance to oversee franchise and new business initiatives, and even lead Funko\'s NFT program called Digital Pop! I\'ve also spearheaded exciting in-store activations, orchestrated successful new product launches, and strategic partnerships for Funko Flagship Stores. On top of that, I\'ve been involved in managing various franchises in the Disney portfolio- including Nightmare Before Christmas, The Muppets, Mickey Mouse, and Disney Channel’s Tween IP. I\'ve crafted worldwide marketing and product strategies, created impactful presentations for key stakeholders, and launched multi-million dollar marketing campaigns utilizing digital content, social media, special events, and print. If you\'re looking for someone who brings a wealth of experience, a deep understanding of consumer products and pop culture, and a knack for developing franchises and new businesses, then let\'s connect!
Experience
Director, New Initiatives and Franchise
Oct 2021 — Present · Burbank, CA, US
Overseeing franchise, new business initiatives, and license expansion- including Funko’s NFT program: Digital Pop!
Education
California State University-Long Beach
B.S., Marketing, Communications
University of California, Los Angeles - The Anderson School of Management
Riordan MBA Fellow
University of Southern California - Marshall School of Business
Master of Business Administration (MBA)
2015 — 2018
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