Betsy Parker
Senior Manager, Pharma Biopharma Market Development @Thermo Fisher Scientific
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WORK HISTORY
Senior Manager, Pharma Biopharma Market Development @Thermo Fisher Scientific
Team leadership responsibility for developing the marketing messaging, content, printed literature, digital marketing, social marketing, and sales materials that communicate value directly to customers from Pharmaceutical and Biopharmaceutical industries of our chromatography & mass spectrometry instrumentation or workflows•Lead the development and execution of annual marketing plans to meet strategic and commercial goals for Pharma | Biopharma Vertical Marketing•Ensure alignment and communication of marketing plans & actions with the business unit, commercial, regional, and divisional marketing partners•Deliver market requirements to product management and product marketing to influence new product development•Drive team accountability for the creation of customer-centric content for relevant products and workflows that tackle customer challenges•Track, evaluate, interpret, and report market and competitor trends. Maintain relevant knowledge of competitive activities and develop effective countermeasures•Drive KOLs and strategic partnerships for the development of marketing content and brand advocacy.•Provide routine updates of successes, failures, and standard processes to improve overall marketing efficiency
EDUCATION
The University of Texas at San Antonio
Bachelor of Arts, Communication: Public Relations
California State University San Marcos
Digital Arts Certificate, Graphic Design & Web Development
ABOUT BETSY PARKER
15 years experience in marketing, event planning, public relations, and sales. Experience in biotech, tourism, and real estate industries. Specialties- press releases- pitches- promotional materials- event planning- event management - marketing- social media- trade show coordination- Google Analytics- Google AdWords- Bing Adwords- CRM- media selection- project management- CMS
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