Betsey Rapp
Healthcare Strategy and Marketing Professional
- Role
- VP, Commercial at Adela, Inc
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Betsey Rapp
Commercial leader focused on launching innovative offerings to improve healthcare. Highly experienced in-Commercial and product planning & strategy-B2B and B2C product marketing-Corporate marketing & communications-Product definition-Coverage & reimbursement strategy-Market analysisDemonstrated success building strategic plans and teams, and leading execution of highly-complex, cross-functional initiatives.
Experience
VP, Commercial
Sep 2021 — Present · San Francisco, CA, US
Adela is focused on the detection of cancer and other high-morbidity, high-mortality conditions through a blood test.
Education
Columbia Business School
MBA
2003 — 2005
Tufts University
BS, BioPsychology
Skills
- Strategic Planning
- Market Research
- Commercialization
- Product Marketing
- Marketing Research
- Rheumatoid Arthritis
- Strategy Development
- Healthcare
- Digital Marketing
- Biotechnology
- Project Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Pharmaceutical Industry
- Life Sciences
- Market Analysis
- Business Strategy
- Connected Health
- Rheumatology
- Mobile Health
- Strategy
- Lifesciences
- Start-Ups
- Personalized Medicine
- Oncology
- Diagnostics
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