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Betsey Rapp

VP, Commercial @Adela, Inc

San Francisco, CA, US
EMAILS
b••••••••@adelabio.com
MOBILE NUMBERS
+19•••••••82

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WORK HISTORY

Sep 2021 — Present

VP, Commercial @Adela, Inc

San Francisco, CA, US

Adela is focused on the detection of cancer and other high-morbidity, high-mortality conditions through a blood test.

EDUCATION

2003 — 2005

Columbia Business School

MBA

N/A

Tufts University

BS, BioPsychology

SKILLS

Strategic PlanningMarket ResearchCommercializationProduct MarketingMarketing ResearchRheumatoid ArthritisStrategy DevelopmentHealthcareDigital MarketingBiotechnologyProject ManagementCross-Functional Team LeadershipMarketing StrategyPharmaceutical IndustryLife SciencesMarket AnalysisBusiness StrategyConnected HealthRheumatologyMobile HealthStrategyLifesciencesStart-UpsPersonalized MedicineOncologyDiagnostics

ABOUT BETSEY RAPP

Commercial leader focused on launching innovative offerings to improve healthcare. Highly experienced in-Commercial and product planning & strategy-B2B and B2C product marketing-Corporate marketing & communications-Product definition-Coverage & reimbursement strategy-Market analysisDemonstrated success building strategic plans and teams, and leading execution of highly-complex, cross-functional initiatives.

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