Beth Haggerty

About Beth Haggerty

I am an Atlanta area Program Director/Sr. Project Manager/Producer with extensive digital marketing experience. I\'ve managed multi-channel marketing programs for product launches, promotions and sweepstakes. I\'ve managed projects using both waterfall and Agile methods from enterprise level websites to microsites. I provide solutions-oriented results in tackling limited (or large) budgets, aggressive timelines and risk management. I’m a dedicated team player and leader who works well with all disciplines to reach project goals. Critical thinking skills and attention to detail are crucial when tackling the gamut of advertising challenges. My success with project management comes from keeping an even keel, asking the right questions early and having a broad range of skills.

Experience

1. Director of Program Management

   Alloy

   Mar 2024 — Present

   I lead a team of program managers, driving end-to-end delivery of complex, cross-functional projects. I help develop scalable processes and promote operational excellence. I manage web applications, enterprise websites, and integrated marketing campaigns for clients such as Atlanta Beltline, Nintex, and Children’s Healthcare of Atlanta. I partner closely with internal teams and client stakeholders to ensure strategic alignment, efficient delivery, and measurable impact.

Education

• The University of Georgia

  Bachelor of Arts in Journalism, Advertising

  1996 — 1998

• Young Harris College

  Associate of Arts - AA

  1994 — 1996