Bethany Black
SVP, The Link Group | Consumer Insights & Strategy | J.P. Morgan & Advisory Board Co Alum
- Role
- Senior Vice President at The Link Group
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Bethany Black
As Senior Vice President at The Link Group, I lean on 18+ years of marketing experience…
Experience
Senior Vice President
Oct 2021 — Present · Durham, NC, US
Lead custom research projects for Fortune 500 clients in the pharmaceutical, medical device, and financial services sectors- Moderate focus groups and in-depth interviews (IDIs) for qualitative research studies across the brand lifecycle (and across the globe!)- Spearhead our internal Development Manager program, an apprenticeship model that fosters the growth and development of more junior employees.
Education
Université Paris-Sorbonne
Certificate in French Language and Culture, superior level
2005
University of North Carolina at Chapel Hill
B.A. with distinction
2003 — 2007
The Johns Hopkins University
M.A. with honors
2012 — 2013
Skills
- Data Analysis
- Segmentation
- Report Writing
- Competitive Intelligence
- Marketing Strategy
- Ethnography
- Journalism
- Writing
- Consumer Behaviour
- Advertising Research
- Customer Insight
- Quantitative Research
- Marketing Research
- Copy Editing
- Qualitative Research
- Health Communication
- Focus Groups
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.