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Director, Creative and Content @Big Brothers Big Sisters of America
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WORK HISTORY
Director, Creative and Content @Big Brothers Big Sisters of America
I lead the strategy, development, and execution of creative assets and content initiatives to amplify our mission of creating and supporting one-to-one mentoring relationships that help young people reach their potential. My work includes:• Upholding the visual identity of a 120-year-old brand by developing and implementing a cohesive design strategy that aligns with the vision and mission of Big Brothers Big Sisters of America.• Collaborating directly with the CEO and Senior Leadership Team on the development of high-visibility creative and content pieces such as fundraising pitch decks, Board of Directors presentation materials, and network-wide initiatives.• Supporting a federation of 230+ local agencies by developing on-brand toolkits, templates, and resources that empower them to maintain brand consistency and effectively engage their communities. • Partnering with marketing leaders to deliver impactful creative and content that supports campaigns driving awareness and fundraising. • Supporting events at the local, regional, and national levels from theme concepting through final execution.• Inspiring, mentoring, and leading the in-house creative team and external creative partners such as agencies and contractors, ensuring a consistent brand experience across all channels.
EDUCATION
Kansas State University
BS, Print Journalism and Public Relations
SKILLS
ABOUT BEN MARSHALL
Often dubbed a \"unicorn\" by my teammates, I bring a rare combination of skills to the…
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