Benjamin P.

About Benjamin P.

E-Commerce Analyst | Digital Insights & CRO Specialist | GA4 · Adobe Analytics · LookerI am a results-driven professional with a passion for leveraging data and digital tools to optimize e-commerce performance and drive business growth. With extensive experience in digital marketing, web analytics, and e-commerce management, I have honed my expertise across a wide array of platforms and tools, helping organizations achieve measurable success.Key Highlights- E-Commerce Optimization: Skilled in driving online sales through data-driven strategies, enhancing website conversion rates, and optimizing the customer journey- Web Analytics Expertise: Proficient in Google Analytics (GA4), Adobe Analytics and advanced data visualization tools like Looker, providing actionable insights that inform decision-making and improve KPIs- Digital Marketing Strategy: Proven ability to execute and manage integrated campaigns that increase traffic, enhance engagement, and boost ROI across multiple channels- Leadership & Collaboration: Experienced in leading cross-functional teams and collaborating with stakeholders to deliver impactful projects, including A/B testing programs and new feature rollouts- Data-Driven Insights: Adept at surfacing critical insights, automating reports, and creating dashboards that help teams understand performance and make informed strategic choices.Career Highlights: Directly impacted incremental revenue growth for Fortune 50 retailer via web optimization Successfully led Google Analytics 4 migration from Universal Analytics Strategized and executed website tagging, GTM integration and data layer events for 9-figure online business Influenced enterprise revenue upwards with online merchandising and cross-selling strategies Achieved national awareness for social justice campaign (+1M Impressions) with no ad spend Completed AmeriCorps VISTA year of service during which I established a food assistance program that regularly serves 8K+ low-income families to this day. Managed 100+ volunteers with Single Stop USA Created marketing strategy for ATL Podcast Pros (2024)- website and implemented web tagging and SEO to enable web analysis and drive traffic Grew YouTube channel to 1M+ views in 6 months while leveraging A.I. to create short-form contentCertifications include: Google Ads, Google Analytics, GA4, Adobe Analytics, Intro to A.I, Microsoft Copilot, Hubspot, Lean Six Sigma Yellow Belt, Einstein Trailhead Explorer (Salesforce)

Experience

1. Web & Marketing Analyst

   James Avery Artisan Jewelry

   Jul 2022 — Present · US

   With over three years of experience as a Web & Marketing Analyst at James Avery Artisan Jewelry, I specialize in leveraging GA4, Quantum Metric, and Google Tag Manager to enhance e-commerce performance and deliver actionable insights. My work focuses on optimizing tagging infrastructure, uncovering user behavior patterns, and driving impactful A/B testing strategies in collaboration with UX and merchandising teams. My mission is to empower data-driven decisions through clean, actionable analytics, enabling website enhancements that improve traffic, engagement, and conversion. By integrating GA4 data with internal reporting tools, I aim to foster a seamless analytics ecosystem that supports strategic decision-making and business growth.Responsibilities include the following:• Configure Google Analytics 4 (GA4), managing tagging infrastructure, custom dashboards, access permissions, and user training to ensure clean, actionable data.• Lead end-to-end tagging implementation and QA processes using Google Analytics and Google Tag Manager, identifying and resolving critical data integrity issues.• Use Quantum Metric to uncover user behavior patterns and friction points, translating findings into high-impact website enhancements and A/B test strategies.• Integrate GA4 data with internal reporting tools (e.g, Looker) to automate weekly and monthly dashboards that track core KPIs, site performance, and feature adoption.• Create ad hoc and campaign-specific reports to support marketing, product, and executive stakeholders with timely, data-backed recommendations.• Define and maintain consistent UTM parameter strategies across all digital channels to accurately measure campaign attribution and channel effectiveness.• Conduct routine tagging audits and partner with internal teams and external vendors to troubleshoot, enhance, and document analytics implementations.

Education

• Miami Dade College

  Associate of Science - AS, Music Business: Creative Production

  2012 — 2014

• Miami Dade College

  Bachelor of Applied Science (B.A.Sc.), Supervision and Management

  2013 — 2016

• Florida International University

  Master of Science - MS, Marketing

  2017 — 2018

Skills

• Networking
• Digital Marketing
• Career Development Coaching
• Creative Writing
• Community Outreach
• Community Development
• Social Media
• Public Speaking
• Marketing
• Leadership
• Adobe Creative Suite
• Customer Service
• Management
• Writing
• Microsoft Office
• Communication
• Higher Education