Ben Rothrock

Experience

1. Executive Director of Food & Beverage Merchandising

   Richmond Flying Squirrels

   Oct 2009 — Present · Richmond, VA, US

   Richmond Flying SquirrelsExecutive Director of Food & Beverage•Directs and oversees all aspects of the organization\'s food and beverage planning and service, with duties to include menu planning and costs, preparation and presentation of food and drinks, and adherence to quality and safety standards. •Plans, coordinates, and oversees special events•Identifies marketing opportunities to promote food and beverage products. •Familiar with a variety of the field\'s concepts, practices, and procedures. •Performs a variety of daily tasks. •Leads and directs the work of Concessions staff and Catering Staff (including Chef and Concierge)•Approves the menus proposed by the Executive Chef for all outlets and special events•Development of labor reports, cost of sales, yearly budgets and pricing plans. •Interviewing, hiring, and placement of Game-day managers•Ensuring the proper staffing levels on a daily basis. •Responsible for a staff of 80+seasonal Game-day employees•Researches new products and develops an analysis of the cost/profit benefits•Menu design/Marketing•Implementation of MICROS POS System•ServSafe CertifiedSupervisesAsst. Dir. of F&B Concessions; Asst. Dir. of F&B Carts and Vending; Executive Chef; Catering Manager; Store ManagerExecutive Director of Merchandising•Voted #1 Logo in Baseball•Top selling brands in MiLB•Assisted in development/design of new logos/brand•Merchandise buyer for the Richmond Flying Squirrels•Identifies marketing opportunities to promote brand through online store, auctions and sales•Supervise retail locations including product inventory, nightly deposits, product development, In-store promotions, brand recognition, market research, merchandise website, and Holiday store•Manage Full-time intern/Game-day retail staff