Ben Peterson
Talent Acquisition & Sponsorship Marketing Manager @Us Army
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WORK HISTORY
Talent Acquisition & Sponsorship Marketing Manager @Us Army
Birmingham, AL, US
Recruiting Executive Officer (XO)-1st Lieutenant• Secure sponsorship opportunities that have a high return on investment for the Army brand• Collaborate with ad agencies and TV networks for NCAA football broadcast and local event sponsorships• Identify trends and themes for talent attraction to further the Army\'s recruiting efforts • Operate as the XO for central Alabama recruiting efforts, responsible for 44 recruiters and their families• Liaison to build the Army\'s relationships with local businesses and city officials
EDUCATION
Universidad de Sevilla
Study Abroad Program
University of Wisconsin-Madison
Bachelor of Business Administration - BBA
ABOUT BEN PETERSON
As a Talent Acquisition and Sponsorship Marketing Manager for the US Army, I lead a team of 44 recruiters who are responsible for attracting and enlisting qualified candidates for various Army programs and careers. I leverage my skills in promotional marketing to develop and implement effective recruitment strategies that appeal to diverse audiences and showcase the benefits and opportunities of serving in the Army. I also manage the budget, logistics, and operations of the recruiting company, ensuring compliance with Army standards and regulations. In my previous roles as an Air Defense Artillery Officer in Guam, I gained valuable leadership skills, international relationships and operations management skills. I have been in the Army for over four years, and I am passionate about supporting the Army\'s mission and values, as well as empowering and mentoring the next generation of soldiers. I am always eager to learn new skills, broaden my horizons, and take on new challenges.Seeking to start a new role in early 2025 within operations management or global marketing.
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