Ben M.

WORK HISTORY

ABOUT BEN M.

As the Head of Individual Giving for ChildFund NZ, I sit strategically with an overall goal of connecting people to this fantastic charity and strengthening the long term relationship. My role in for-purpose missions is to engage, educate, and publicise the work of ChildFund NZ by creating inspiring journeys and communications that deepen relationships and engage the public and current supporters, driving lifetime value, and optimising ROI and performance through fundraising activities backed by data-driven analysis. Manages lead generation through social media campaigns and manages the acquisition and retention of regular donors. In my current role, I am responsible for overseeing the growth and retention of supporters in the regular and single giving space. This high-level role provides strategic oversight and leadership of the team to deliver new and retained support. Having started hands-on agency side as a tele-fundraiser, I now utilise functions such as Face-to-Face, Telephone, and Digital drawing on my experience in managing and leading the channels both in-house and with external partners. As a person, I am driven by my For-Purpose causes. My realised strengths are in innovation, detail, action, and being a fast-paced, responsive ‘ideas’ person, who enjoys analysing data and situations to problem-solve.