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Start for FreeBecky Shallcross
Associate Manager, E-commerce @Ste. Michelle Wine Estates
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WORK HISTORY
Associate Manager, E-commerce @Ste. Michelle Wine Estates
Woodinville, WA, US
Oversee marketing calendars for 6 D2C E-commerce websites in the wine industry- Select and onboard SMS partner to kickstart additional revenue channel- Create 18+ marketing campaigns per month, pulling in more than 50% of websites’ annual revenue- Compile and analyze sales data and site traffic to direct strategy- Implement A/B testing to better understand consumer sentiment and optimize UX- Target list segmentation to improve KPIs and campaign performance- Collaborate with cross-functional teams in social media, web development, customer service, etc- Develop automated journeys to bolster revenue and customer retention- Forecast annual revenue targets and growth goals for D2C business
EDUCATION
Texas Christian University
B.S., Advertising/Public Relations
SKILLS
ABOUT BECKY SHALLCROSS
I\'m a strategic marketing leader with 10+ years of experience driving DTC E-Commerce growth through email, SMS, content strategy and omnichannel campaigns. I bring creative storytelling and analytical rigor together to build high-converting journeys that fuel pipeline, retention and revenue.Competencies include: Magento, Microsoft Office, Wordpress, Salesforce, JD Edwards (Oracle), Bazaarvoice, Mailchimp, Attentive, Microsoft Dynamics 365, Campaign Monitor, and Constant Contact. Familiar with most other marketing tools and adapt quickly to new systems.
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