Becky Shallcross

About Becky Shallcross

I\'m a strategic marketing leader with 10+ years of experience driving DTC E-Commerce growth through email, SMS, content strategy and omnichannel campaigns. I bring creative storytelling and analytical rigor together to build high-converting journeys that fuel pipeline, retention and revenue.Competencies include: Magento, Microsoft Office, Wordpress, Salesforce, JD Edwards (Oracle), Bazaarvoice, Mailchimp, Attentive, Microsoft Dynamics 365, Campaign Monitor, and Constant Contact. Familiar with most other marketing tools and adapt quickly to new systems.

Experience

1. Associate Manager, E-commerce

   Ste. Michelle Wine Estates

   Nov 2021 — Present · Woodinville, WA, US

   Oversee marketing calendars for 6 D2C E-commerce websites in the wine industry- Select and onboard SMS partner to kickstart additional revenue channel- Create 18+ marketing campaigns per month, pulling in more than 50% of websites’ annual revenue- Compile and analyze sales data and site traffic to direct strategy- Implement A/B testing to better understand consumer sentiment and optimize UX- Target list segmentation to improve KPIs and campaign performance- Collaborate with cross-functional teams in social media, web development, customer service, etc- Develop automated journeys to bolster revenue and customer retention- Forecast annual revenue targets and growth goals for D2C business

Education

• Texas Christian University

  B.S., Advertising/Public Relations

Skills

• Ap Style
• Time Management
• Social Media
• Public Relations
• Communication
• Photoshop
• Creative Writing
• Wordpress
• Digital Media
• Event Planning
• Advertising
• Indesign
• Publications
• Editing
• Facebook
• Microsoft Word
• Blogging
• Research