Becca Lapinski
Partner Enablement @TD SYNNEX North America
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WORK HISTORY
Partner Enablement @TD SYNNEX North America
Greenville, SC, US
Develop strategic marketing proposals and custom enablement programs based on vendor business plans. Track and report on ROI from vendor-funded and grassroots marketing activities, providing insightful analysis and recommendations for optimization. Foster and maintain relationships with TD SYNNEX marketing, vendor teams, and vendor reps/executives to facilitate the execution of vendor-funded and grassroots marketing activities. Act as the strategic marketing lead for assigned vendor line(s), serving as the go-to person and subject matter expert for marketing-related questions. Create engaging and informative slides for the marketing portion of vendor Quarterly Business Reviews (QBRs). Participate in planning and coordinating major conferences and events, ensuring seamless execution and representation of our company\'s marketing offerings. Proactively identify new marketing activities or opportunities to drive vendor business, staying ahead of market trends and competitor strategies.
EDUCATION
Clemson University
Bachelor of Science - BS
ABOUT BECCA LAPINSKI
Graduate from Clemson University where I obtained my bachelor\'s degree in business management. Currently working as a Partner Enablement Manager at TD SYNNEX responsible for developing and executing strategic marketing proposals aligned to vendor business goals. Recently assigned to co-lead TD SYNNEX\'s 2025 Advanced Solutions Marketing Program that focuses on driving growth and enablement with vendor and partner communities focused on security, cloud, data/AI, and modern infrastructure technologies.
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