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Basha Gitnes-Packard
VP of Brands @Healist Naturals
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WORK HISTORY
VP of Brands @Healist Naturals
Directly responsible for the strategic turnaround and P&L health of a multi-brand wellness portfolio.Profitability Pivot: Engineered a shift from top-line scaling to bottom-line efficiency during category headwinds, achieving a record 30.6% Net Margin and a peak $146,900 monthly Net Profit (August 2024).M&A & Integration: Directed the post-acquisition stabilization of two distressed assets; overhauled the digital infrastructure and vendor contracts to position brands for a successful 2x exit valuation.Marketing ROI: Doubled marketing efficiency (mROI) from 0.44 to 0.90 by ruthlessly prioritizing high-intent retention channels over low-performing acquisition.Retention Architecture: Optimized the Klaviyo/Recharge ecosystem to drive email revenue contributions of 44.5% to 75% of total portfolio sales.
EDUCATION
University of Oregon
Bachelors of Science, Sociology
SKILLS
ABOUT BASHA GITNES-PACKARD
I am a Growth & Operations Leader who treats a P&L as a strategic roadmap.In the current market,\"growth at all costs\" is dead. I specialize in the pivot: taking brands from high-burn acquisition models to high-margin, sustainable profitability. My approach is rooted in operational discipline—ensuring that every vendor, tech stack integration, and marketing dollar is mapped directly to bottom-line health.What I bring to the table:P&L Stabilization: I led a multi-brand portfolio through severe category headwinds in 2024, shifting the strategy to efficiency. The result was a record 30.6% Net Margin and an 87% increase in monthly Net Profit within five months.M&A & Asset Turnarounds: I have a proven track record of integrating distressed or bankrupt assets. By overhauling the digital infrastructure and renegotiating vendor contracts, I stabilized two key brands for a successful 2x exit valuation.Retention-First Architecture: I view retention as a profit center. I’ve engineered lifecycle ecosystems (Klaviyo/Recharge) where email and SMS revenue consistently contribute 45% to 75% of total sales, drastically lowering the dependency on expensive paid media.My Professional DNA:My foundation began in high-stakes Account Management and Agency Operations, managing the SEO agency-of-record relationship for Nike. This experience instilled an enterprise-level standard for brand integrity and data accuracy (Adobe Analytics) that I carry into my executive roles today.I thrive in \"0-1\" environments and \"fix-it\" scenarios where the goal is to build a scalable, profitable, and exit-ready business.
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