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Basak Bilgic
General Manager @Villacım
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WORK HISTORY
General Manager @Villacım
Fethiye, TR
Led a commercial reset during a sector-wide regulatory shock; despite a 60% portfolio contraction (2025), limited commission decline to -7.5%, reduced paid media spend by 58.5%(TRY 6.5M → 2.7M), and improved commission per booking by 34.6%- Advanced revenue quality by launching 2026 planning in Sep 2025 and deploying data-driven pricing (historical price/sales/occupancy), delivering +20% bookings,+58% profitability, and +33% average basket value (vs. same prior period)- Initiated a proprietary digital transformation program to eliminate third-party dependency and build defensible capability across CRM, AI-assisted recommendations, dynamic pricing, and executive reporting (in progress)- Re-architected the performance system from flat compensation to sales/performance-based incentives, with strength-aligned role ownership and improved team accountability.Institutionalized a data-led operating model (playbooks, checklists, communication standards), replacing intuition-led execution with scalable, consistent service delivery- Strengthened brand trust and revenue diversification by increasing Google review volume (170 → 279) and rating (4.1 → 4.2) in one year, while launching ancillary income through a strategic Yolcu360 partnership- Leading an 18-month value-creation and investor-readiness program to prepare the business for a potential strategic transaction, with focus on valuation uplift, governance discipline, and scalable growth architecture (in progress).
EDUCATION
Acarkent Doga College
High School Graduate
Özyeğin University
Minor, Hotel Management
Reşat Nuri Güntekin Grade Scool
Primary School Graduate
Özyeğin University
Major, Faculty of Economics and Administrative Sciences, International Business and Trade
SKILLS
ABOUT BASAK BILGIC
I work as an executive leader focused on commercial growth, business development, profitability, and operational transformation. In addition to transforming existing structures, I am experienced in building businesses and operating systems from the ground up. Through data-driven decision-making, pricing discipline, and performance management, I build scalable structures that strengthen revenue quality and unit economics.During strategic reset periods, I address growth, efficiency, and governance together to move companies toward a more resilient, sustainable, and investor-ready position. I combine strategy with strong execution discipline to deliver measurable results.
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