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Director of Product @Crane Authentication (NXT)
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WORK HISTORY
Director of Product @Crane Authentication (NXT)
Geneva, CH
Recruited as Director of Product to shape and execute digital product innovation strategy in a rapid growth, post-M&A environment (scaled from 15 to 1200+ employees in 15 months via 3 acquisitions).• Product Strategy: shaping Horizon 2-3 product and data strategy to create a simplified, future-ready product portfolio in collaboration with product leaders across brand and government segments.• Innovation & Governance: Establishing a digital product innovation program, AI assisted market-research and a tech trend radar to drive data-driven strategic development in tune with market developments. Simultaneously championing the implementation of robust data governance practices and data quality frameworks to support scalable growth through automation effective application of artificial intelligence.• M&A & Partnerships: Leading a cross-functional M&A team to build investment theses, manage a target pipeline, and act as the digital SME for due diligence, liaising directly with the group M&A function.
EDUCATION
Carnegie Mellon University - Tepper School of Business
Product Management
IMD
Leading strategic initiatives
Miller Heiman Group
Professional Selling Skills
Pragmatic Institute
PMC Level I, Product Management
University of Groningen
Bsc, Technology Management
Reforge
Product Innovation Strategy
Gymnasium Apeldoorn
High School
Reforge
AI Strategy
SKILLS
ABOUT BART SUICHIES
I build digital strategy, product platforms and innovation engines that translate emerging technologies into commercial advantage, especially in complex, globally regulated and high-stakes environments.With 20+ years of experience across startups, enterprises and government, I build and lead multidisciplinary teams to shape and scale digital identity platforms, supply chain systems, and data-driven services. My work sits at the intersection of product, engineering, and business strategy with a focus on turning foundational technologies like decentralised identity, digital currencies, and AI-powered platforms into real-world outcomes.I’ve led initiatives across M&A, innovation programs, platform development and commercial productisation, delivering at speed in contexts where trust, compliance and scale are non-negotiable. From bootstrapping media ventures to directing post-acquisition digital integration, I turn ambiguity into structure and vision into execution.Core domains: digital identity, data & trust Infrastructure, emerging technology strategy, product innovation in regulated markets.
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