Bartholomew Baptista
Business Strategy Consultant @American Express
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WORK HISTORY
Business Strategy Consultant @American Express
Built the enterprise value narrative and led ERP-integrated GTM strategy for Corporate Card and Business Travel Accounts platforms, translating SAP Concur integrations into differentiated commercial positioning. Defined persona-driven messaging across real-time expense data and virtual card workflows, clarifying ROI, spend visibility, and control for enterprise finance stakeholders. Increased SMB Business Platinum and Gold card spend by 30% through behavioral segmentation, onboarding optimization, and partner-funded activation strategy. Reduced GTM timelines by 25% and improved execution velocity by 40% by redesigning launch governance, approval workflows, and AI-enabled performance reporting. Established KPI dashboards tracking adoption, retention, and spend lift, creating feedback loops to inform roadmap refinement and commercialization sequencing.
EDUCATION
UC Santa Barbara
Bachelor of Arts - BA, Double Major: Dance and Political Science with International Relations
Fordham Gabelli School of Business
MBA, Dual Concentration: Marketing and Media Communications
Fordham Gabelli School of Business
Master of Business Administration, Marketing
UC Santa Barbara
Bachelor of Arts, Political Science and Government
SKILLS
ABOUT BARTHOLOMEW BAPTISTA
I am a product and marketing executive with more than 15 years of experience driving digital transformation and customer growth across fintech, financial services, travel, and consulting. My work at American Express, JPMorgan Chase, Citibank, and KeyBank has delivered successful product launches, deeper customer engagement, and measurable business outcomes.I create value across consumer, small business, and corporate segments by building high-performing teams and translating market needs into differentiated propositions. I develop customer-centric strategies, launch innovative products and loyalty programs, and expand digital presence using a disciplined, data-driven approach that connects insight to performance.My approach balances strategy and execution. I combine structured thinking, creative storytelling, and digital innovation to elevate customer experience and brand engagement, unlocking product adoption, loyalty, and sustained growth.## Currently available for full-time product marketing and product strategy leadership roles where GTM discipline, platform clarity, and customer-centric execution are essential to growth.## PRODUCT & COMMERCIAL STRATEGY• Product Marketing• Go-to-Market Strategy (GTM)• Product Strategy• Platform Commercialization• Value Proposition Development• Customer Segmentation & ICP Definition• Product Positioning & Messaging• Customer Lifecycle Management• Market Intelligence & Competitive AnalysisFINTECH, PAYMENTS & DIGITAL BANKING• Payments Strategy• Digital Banking• Emerging Payment Solutions• Loyalty & Rewards Programs• Embedded Finance• SaaS & PaaS Ecosystem Strategy• Card Products & Benefits (Consumer + SMB)• Virtual Cards & Digital Wallets• Financial Services MarketingGROWTH & DEMAND GENERATION• Customer Acquisition• Lifecycle Growth & Retention• Multi-Channel Marketing• Digital Experience Optimization• Performance Marketing• Campaign & Portfolio ManagementLEADERSHIP & EXECUTION• Cross-Functional Leadership• Executive Stakeholder Alignment• Team Leadership & Development• GTM Enablement & Sales Activation• Roadmap Prioritization & Investment Alignment• Product Launch Management• Agency & Vendor Management• Strategic PartnershipsDATA, TOOLS & TECHNOLOGY• Data-Driven Decision Making• CRM Platforms (Salesforce, Monday.com)• Analytics & Insight Tools (Google Analytics, Tableau, FullStory)• Collaboration Platforms (Jira, Confluence, Slack)• Marketing Automation (HubSpot, Marketo)• UX & Digital Design Tools (Figma, InVision)
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