Barbara A. Barry
Chief Experience Officer @Nuvision Federal Credit Union
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WORK HISTORY
Chief Experience Officer @Nuvision Federal Credit Union
Huntington Beach, CA, US
Chief Experience Officer (CXO) accountable for designing a multi-channel experience for targeted member segments that surpasses member expectations, creates differentiation, drives loyalty and profitability. Leads the development, planning and execution of our omni-channel, full-funnel growth program across both digital and offline channels. Responsible and accountable for all acquisition and retention budget and performance, while maximizing growth KPIs.Builds, mentor and motivate a collaborative, high-performing team with a strong sense of ownership and a customer-centric point of view. Define team structure, hiring priorities, and partner needs.Answerable for key growth KPIs including ROA, revenue, conversion rate, LTV and brand health metrics both directly and indirectly through effective strategy development, team leadership, and cross-functional initiatives.Responsible for spearheading the execution of the organization’s Shared Vision and Strategic Plan to become a customer-centric organization and help drive the cultural transformation needed to achieve the strategy. Designs, orchestrates, monitors and improves member experiences across various types of member interactions through diverse channels to accelerate growth and achieve short-term goals and long-term organization strategy. Drove business results while acting as the internal customer advocate. Accountable for: Strategic Planning-Operations-Sales-Marketing/PR-Analytics-Product Management, 200+ team membersResults: Moved organization from a product focused to customer focused in less than 3 years Moved the culture from top-down to bottom up decision making Created voice of the customer program with YOY improvements on Customer Experience and LoyaltyMoved NPS scores from below average to above average industry Drove record breaks sales in 2017, 2018, 2019, 2020. Grew business from $1.3B to $2.6B
EDUCATION
National University MBA
MBA, Marketing/Business
California State University - East Bay
BA, Fine Art
SKILLS
ABOUT BARBARA A. BARRY
B••••••••@gmail.com Invitations to Connect Welcome, I Never IDK. LIONOpen to New Opportunities C-LEVEL EXECUTIVE—CHIEF MARKETING OFFICERVISIONARY & PROFIT-GROWTH STRATEGIST | LEADING MARKETINGBEHAVIORAL ECONOMICS | TRADITIONAL AND DIGITAL MEDIACONSUMER INSIGHTS | RE-BRANDING | DIRECT RESPONSE LEAD GENERATION | NEW CUSTOMER ACQUISITION | RE-TARGETING REVENUE-GROWTHSteering businesses ready for vigorous profitable growth and long-term value by unearthing untapped opportunities, leveraging innovation, and mastermind strategy implementation. Drives aggressive ROI through lead generation, break through creative and program development. B2B / B2C Chief Marketing Officer with brand expertiseJENNY CRAIG.STRYKERADOLPH COORS.PFIZER SKYPE. 3 DAY BLINDSUNOCAL76.TOTAL WOMAN GYM AND SPALAWYERS.COM.NATURES WAYE-INSURE.E-HEALTHLEXIS/NEXIS.LEGAL ZOOMFOREX.BALLYS TOTAL HR Managers, Hiring Managers, CEO connect with me to get access to my network deep in industry explore trends & best practices with your brand positioning, strategic marketing plans and to bring a fresh perspective to uncover opportunities for growth, call me at 31••••••02.Specialties: COO, CXO, CMO, Double Digit Growth, Team Building, Maximizing Profitability, Digital Marketing Strategy, Program Implementation (Search, Site, Social Media), Data driven CRM Strategy, Marketing Segmentation, Customer Touch Point Mapping, Brand Positioning & Extension, Global CMO Planning and Positioning, Product Service Development & Rollout, P&L Management & Improvement, Strategic Organizational Design & Optimization, Business Growth & Marketing Development, Forecasting Modeling & Analytics
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