Baptiste Rambaud
Global Brand Manager @Ubisoft
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WORK HISTORY
Global Brand Manager @Ubisoft
Assassin’s Creed Shadows (Current Project)* Set the global PC strategy and GTM plans, particularly for the Steam launch. Led to the best launch of the franchise on Steam.* Led on multiple media US custom programs (IGN, The Nerdist, Fandom & more) and all the global custom assets/banners (IGN, JV.com etc.)* Worked many partners collaborations (Intel, Lexip, Piggyback, PlayStation Stars program & more)* Works now on the post-launch topicsAssassin’s Creed Nexus VR (2023)* Set the global social & web campaigns for the game.* Led the secondary key-art creation* Made multiple presentations internally & externally - including the public Paris Games Week presentation Assassin’s Creed Catalog (2023)* Led the multi-free weekend executions. Results:+20% sales.* Led the execution on several activations: AC Quiz, Black Flag 10th anniversary, PlayStation Stars for AC Mirage & back catalog titles & more.*Got promoted from Associate to Brand Manager in April 2023, exactly 2 years after joining Ubisoft as an employee*Far Cry 62•••••23)* Led social & operational topics for the full pre-launch campaign* Set the different DLC release & first 2 free weekend initiatives leading to substiantial acquisitions results.* Set several initiatives on monetization & retention, particularly on the CRM side.Far Cry Catalog (20••••23)* Fully led the Far Cry 5 5th anniversary initiative: pitched the 60 FPS idea, schedule the release in coordination with 1PP sales & promos, set the logo & creatives, execute on 360 channels. Led the Free Weekend execution. Lead to a monthly revenues in March 2023 x6 higher than Feb 2023 and overperforming the forecast by 230%.* Set multiple other back catalog activities: FC3 10th anniversary, Far Cry character contest, promos, free weekends & more.
EDUCATION
Intégrale
ECS/ECE
Blanche de Castille
Baccalauréat, Scientifique
ABOUT BAPTISTE RAMBAUD
French Member of EDHEC Business School Alumni. Global Brand Manager at Ubisoft Global…
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