Jennifer Ball

About Jennifer Ball

I build and transform global media brands to drive long-term growth, relevance, and commercial impact.As EVP of Global Marketing & Brand at BBC Studios, I lead brand strategy, marketing, creative, research & insights, and growth initiatives outside the UK.My work sits at the intersection of brand, product, and performance: shaping clear brand architecture, launching new platforms and subscriptions, and aligning creative excellence with measurable business outcomes. I’m known for building high-performing in-house teams, simplifying complexity, and partnering closely with product, editorial, and commercial leaders to unlock sustainable growth.Previously, I’ve held senior leadership roles at companies including Univision, where I drove large-scale transformation and efficiency gains. My work has been recognized by Clio, GEMA, and Gerety, and I was named a Multichannel News “Wonder Woman.”I love to build brands that help people discover, feel, and understand more about the world.

Experience

1. EVP Global Marketing and Brand

   BBC Studios

   Jan 2021 — Present · New York, NY, US

   In this role, I lead global marketing and brand strategy for BBC Studios\' commercial operations outside the U.K, directing efforts that unify our diverse portfolio, launch new platforms, and enhance our impact in direct-to-consumer and business-to-business markets. My initiatives have driven impressive growth, such as launching BBC.com’s premium subscription service in the U.S, which elevated both the scale and engagement of our audience. As part of the senior leadership team, I played a key role in establishing BBC Select as a rapidly growing documentary streaming service, exceeding financial goals and reaching profitability. I introduced a broad range of free ad-supported streaming TV channels, broadening our reach and strengthening the BBC’s global standing. I also built and expanded the North America marketing and insights division from inception, creating a vibrant center for market research, creative development, user experience testing, and partnership cultivation.I spearheaded the BBC’s inaugural international brand campaign, “Made to Make You Think,” recognized by Clio, GEMA, and Gerety. I also developed and launched the BBC’s first unified global brand guidelines, raising the standard for consistent creative excellence across regions and channels.

Education

• Co-Active Training Institute

  Co-Active Coach Training

• Clark University

  Bachelor of Arts - BA, Sociology and Communications

Skills

• Advertising
• Copywriting
• Digital Marketing
• Advertising Sales
• Integrated Marketing
• New Media
• Publicity
• Content Development
• Entertainment
• Social Media
• Press Releases
• Digital Media
• Television
• Digital Strategy
• Strategic Partnerships
• Strategy
• Sales
• Vod
• Content Strategy
• Broadcast
• Online Advertising
• Media Planning
• Marketing
• Public Relations
• Media Relations
• Mobile Marketing