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Austin Wielenga
Sr Manager Competitive Intelligence @Bath & Body Works
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WORK HISTORY
Sr Manager Competitive Intelligence @Bath & Body Works
Lead and oversee analytical projects and key deliverables for the Competitive Intelligence team, supporting various parts of the organization. Drive critical initiatives by leveraging actionable, data-driven insights to identify growth opportunities, influence business decisions, and contribute to the expansion of the Bath & Body Works brand.
EDUCATION
Western Michigan University - Haworth College of Business
Bachelors, Business Administration; Sales and Business Marketing
SKILLS
ABOUT AUSTIN WIELENGA
Strategic and results-driven commercial marketing professional with over 15 years of experience in consumer product sales and a proven track record of interpreting syndicated and panel shopper data to drive category growth. My qualitative and quantitative skill sets have been developed during my unique experiences in sales leadership, brand development, marketing insights, eCommerce analytics, category strategy and account management positions. I\'ve leveraged inventive problem solving skills and in-depth understanding of digital platform algorithms, to tactically interpret KPIs and build a consistent history of executing campaigns that engage a targeted audiences.CORE COMPETENCIES- Amazon Assortment Expert- eCommerce Analytics- eCommerce Pricing Tactics- Category Management- Digital Promotion Planning- Brand Management- Omni-channel KPI Reporting- eCommerce Tactics- Product Innovation- Syndicated Data Analytics- Market Research- Project Leadership- Digital Product Development- Account Management- Omni-channel Strategy- SEO Optimization- Brand ManagementANALYTICAL CAPABILITIES Certified Microsoft Office User Specialist, JDA Space Management, Amazon Vendor Central, Agile, Retail Link, Micro-Strategy, IMS, IRI, Nielson, Power BI, 1010Data, Stackline, Bazaar Voice, Tableau, Review Box, Salesforce and SalsifyMyers-Briggs personality type: INTPClifton (Gallop) Strengths Finder Top 5:IdeationStrategicActivatorRelatorIndividualization
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