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Astrid Merget Motsenigos
Independent Business Owner @Coucou Studio
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WORK HISTORY
Independent Business Owner @Coucou Studio
Norwood, MA, US
As the founder and owner of CouCou, I’ve spent nearly a decade building one of the most beloved children’s concept stores in the U.S—originally rooted in Boston’s historic South End and now operating as a design-forward, online-first brand with a curated showroom studio. CouCou is known for its exceptional curation of small-label children’s clothing, toys, and lifestyle goods from around the world. We’ve built a devoted customer base across the U.S. and internationally, earning recognition for our elevated aesthetic, deep product intentionality, and commitment to independent makers and sustainable practices.What sets CouCou apart is its unique positioning at the intersection of style, story, and sentiment. We’re not just a retailer—we’re a destination for discovery, helping families find pieces that feel personal, beautiful, and lasting. From our early days in brick-and-mortar to our expansion into e-commerce and corporate gifting, CouCou has always stood for more than just what we sell. We stand for connection, joy, and the art of small-shop retail done exceptionally well.
EDUCATION
Emerson College
Bachelor of Science, Broadcast Journalism and International Communications
ABOUT ASTRID MERGET MOTSENIGOS
I’ve spent my career working at the intersection of culture, brand storytelling, and…
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