Ash Smith
Property Assistant @Blazer Sports Properties
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WORK HISTORY
Property Assistant @Blazer Sports Properties
Birmingham, AL, US
Company Background: Since 2005, Learfield has partnered with UAB Athletics to connect the university with top-tier partners and sponsors that align with the school’s mission and values.Roles and Responsibilities: Updated sponsorship lists for current sponsors and corporate partners, and captured photos of sponsorship activations at UAB athletic events.Skills Developed: Strengthened my ability to adapt and think quickly, developing resilience and efficiency in a fast-paced work environment.Brand Alignment: This role was especially meaningful to me, as it reinforced my long-term goal of becoming a General Manager at a Learfield-affiliated school. It also confirmed that sponsorship and corporate partnerships in collegiate athletics are the ideal career path for me.Reflection: As mentioned earlier, this field operates at a fast and demanding pace. Although it was initially a culture shock, once I focused and adjusted to my responsibilities, I was able to excel in my role and perform successfully.
EDUCATION
Samford University
Bachelor's degree, Sport Administration
ABOUT ASH SMITH
Great marketing doesn’t just reach fans—it moves them.”I’m a results-driven marketing professional passionate about connecting brands with sports audiences in ways that leave a lasting impact. What began as a simple love for sports evolved into a strategic, data-driven approach to fan engagement, blending creativity and analytics to deliver measurable business results.I bring to any network a unique combination of analytical rigor and creative vision. My expertise includes audience engagement analysis, campaign development, sponsorship activation, brand promotion, and experiential marketing. I excel at turning market insights into actionable strategies that elevate fan experiences and drive meaningful connections between brands and their audiences.My journey includes hands-on experience interning with Samford University Athletics’ Marketing team and Blazer Sports Properties, where I contributed to sponsorship activation and experiential marketing initiatives. I’ve also competed in the Sports Marketing Association Case Study Competition, developing a strategy to expand SuckerPunch Pickles into the college market, and presented a full hypothetical WNBA team concept to industry leaders at the American Sports Marketing Association Case Study Competition. These opportunities strengthened my ability to craft strategies that resonate with both fans and stakeholders.I’m actively seeking opportunities in sports sponsorship, brand partnerships, and experiential marketing. Let’s connect and explore how I can help elevate your next game-changing initiative.email:a••••••••@gmail.com
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