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Senior Director of Marketing & Brand Experience @Behavioral Innovations
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WORK HISTORY
Senior Director of Marketing & Brand Experience @Behavioral Innovations
Dallas, TX, US
Lead demand generation strategy across 120+ centers, driving qualified patient pipeline through SEO, paid media, and emerging AI-driven search• Expanded acquisition strategy beyond traditional SEO and paid search, activating AI-driven discovery (SGE), prompt-based content ecosystems, and new demand channels to capture incremental high-intent traffic and reduce reliance on core channels• Built and scaled an integrated growth engine, aligning media investment, funnel performance, and center capacity to improve conversion efficiency• Increased conversion performance through intent-driven optimization, landing page improvements, and funnel alignment• Implemented closed-loop attribution using offline conversion and call center data, improving lead quality and reducing cost per qualified lead• Partner with agencies and internal teams to evolve from channel execution to scalable, AI-informed performance systems• Align marketing, operations, and clinical teams to ensure demand generation supports capacity, access, and growth objectives
EDUCATION
St. Stephen's College, Delhi
Bachelors in History, History
The University of Texas at Dallas
Certificate Of Management, Management
Annamalai University
Masters o, International Relations and Affairs
SKILLS
ABOUT ASHLY JOYS
Marketing Leader | Full-Stack Media Strategist | Driving Scalable Growth Through Data-Driven, Omni-Channel Acquisition & RetentionI bring 15+ years of experience leading marketing and growth in healthcare, with a focus on building systems that generate qualified patient demand and support sustainable, multi-location expansion. My work spans SEO, paid media, CRM, and emerging AI-driven search. I focus on how these pieces connect - from initial intent through intake and conversion - so performance is measured by lead quality, access, and operational impact, not just volume. Over time, I’ve moved from channel execution to building integrated demand systems: aligning media, messaging, and funnel performance with real-world capacity, while incorporating feedback loops from call center and CRM data to continuously improve outcomes.Focused on building growth engines that are measurable, adaptable, and aligned to both client needs and business performance.
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