Ashley Seidensticker
Sr Product Manager @CurbWaste
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WORK HISTORY
Sr Product Manager @CurbWaste
Owned full product lifecycle for the Routing Module, the company’s largest mid-market initiative, taking it from concept to customer adoption• Launched 9 core routing features including route creation via list or map, scheduling, dispatching, and mobile driver execution (photos, notes, billable event capture)• Delivered reconciliation workflows for office review of routes, enabling billing accuracy, incidentals tracking, and profitability analysis at the route level• Expanded service flexibility with bi-weekly and monthly scheduling, improving competitive positioning with mid-market customer, opening up TAM for portable toilets and reducing onboarding complexity• Redesigned service architecture from weekday-based to lift-based tracking, enhancing scalability and expanding TAM• Implemented configurable templates and field-driven enhancements, increasing customer adoption and retention by reducing service set up clicks by 75%• Partner cross-functionally with engineering, design, sales, and CS to manage backlog prioritization, roadmap delivery, and go-to-market alignment• Driving development of live-edit functionality for routes, enabling real-time adjustments while minimizing reconciliations
EDUCATION
Columbia University
Post Baccalaureate
The Ohio State University Fisher College of Business
BSBA, Business Administration, Management and Operations
General Assembly
Certificate, UX Design Immersive
SKILLS
ABOUT ASHLEY SEIDENSTICKER
Senior Product Manager with a background in research, operations, and change leadership…
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