Arushi Singh

About Arushi Singh

As a seasoned digital media advertising professional, I excel in end-to-end campaign…

Experience

1. Executive Media Operations

   WPP Media

   Aug 2022 — Present · Gurugram, IN

   Creating placement as per the media plan through Prisma into DCM by helping of RFP sheet.•Trafficking the placements on DCM manually or by using import and export spreadsheet for different types of campaigns including publisher - specific campaigns based on various metrics such as dCPM, CPM.•Working as QA Lead managing daily Queue Management, Traffic Management, and status calls with onshore teams. Assist the Client Services team in understanding and conveying Operational aspects of campaign delivery, performance, and monitoring.•Also used Evidon & Nielsen Platform to generate tags append at the campaign level. Also handled Upwave tags implementation.•Handling end - to - end CM360 trafficking, reporting, and auditing on a daily / weekly basis.•Well versed in end - to - end media billing from pulling reports to actualizing over Prisma.•Troubleshooting campaigns with the creative issue, reporting errors, and generating tags.•Taking calls with the clients & internal stakeholders to discuss any ongoing trafficking and billing issues.•Handling the Pixel verification weekly basis.•Basic Knowledge of wrapping & blocking solutions such as IAS and handling viewability report generation on weekly basis.•Reporting from The Trade Desk, DV360, CM360, Amazon - DSP, Facebook, Twitter, Evidon, Google, Bing & Verizon for data auditing purposes.

Education

• Indira Gandhi National Open University

  Master's degree

  2019 — 2021

• Delhi University

  Bachelor of Commerce - BCom

  2015 — 2018