Arturo Diaz de Leon Hernandez

Director General @Adverso

Ciudad de Mexico, MX

I firmly believe in marketing intelligence, investigation and segmentation in every strategy that I create and develop. Clients: El Palacio de Hierro Tequila HerraduraGobierno de Jalisco Shampoo Huichol5 restaurants of the 50 best in LATAM Contpaqi Andares Shopping Center - B2B & B2C strategies based on relevant consumer, market and competition insights to build brand equity looking to reach brands business objectives- Actively co-participate in the development of the annual brands plans strategies- Experience in Hospital and health care market- Knowledge of segmentation, lead generation, usage marketing- Develop local value stories and customer case studies that speak to challenges unique to respective regions in México and Latam to strengthen the story told in each channel of communication that my clients have- Create Brand ADN- Develop periodical brand reviews identifying key challenges and opportunities and translating those into actionable proposals- Analyze and synthesize brand KPI’s (SOM, Brand health, consumer trackers, etc.) delivering relevant insights- Manage and control brands P&L- Full accountability and monthly control of the brands A&P (Budget)- Analyze industry and competition trends and activities and present key findings and proposals- Develop brand monthly performance report with key insights and recommendations- Lead and manage strategic partners ( BTL agencies, internal staff, clients/consumers, etc.)- Develop digital strategy- Develop and lead marketing strategy in each region where my clients have presence with market intelligence and customer insight, including segmentation, customer profile, buyer personas, value proposition- Ensure brands guidelines are executed accordingly with the brand strategy for both ATL and BTL.

Tecnológico de Monterrey

Diplomado, Desarrollo Rápido de Productos para Mercados Emergentes

Universidad Nacional Autónoma de México

Diplomado, Ser más Creativos

IPADE Business School

Alta Dirección , Administración y gestión de empresas, general

Columbia University

Strategic Communications, Estudios sobre comunicación y medios

Universidad Panamericana

Lic, Comunicacion con especialidad en Publicidad y Relaciones Públicas